Guardians of Intention

Leading an organizational transformation? Launching a purpose-driven brand? Building a social enterprise? Scaling a social justice campaign into a movement? Consider appointing Guardians of Intention.

We can see it in their eyes and hear it in their voice. They are all in and all on. They are the Guardians of Intention and they can be the difference between marginal change and collective transformation.

Yes, delivering on strategic objectives requires specific roles with people that have the skills to deliver. But staffing skilled people in the right places is never enough when pursuing higher-order change. When the work gets unclear, uncomfortable, uncertain, (and it always does!) the Guardians will be the force that keeps it honest — keeps actions tied to intention. They play a critical role in ensuring that the strategy achieves what it sets out to do.

And yet their role is too often forgotten, discounted or dismissed.

Who are these angels of action?

Guardians transcend job descriptions, work plans, and responsibilities. They can come from anywhere in the organization or community. What distinguishes them is their very personal connection to the task at hand. Their stake in success is more that just transactional. They are personally carrying the inspiration, and the burden, of the greater purpose. As a result, they place the shared intention above themselves.

Why are they so powerful?

How to empower the Guardians?

If you’re a Guardian…

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